For years, I was the one they called when things fell apart:

↳ When escalation emails came in at 10 PM, I handled them

↳ When projects across multiple areas lost steam, I restructured them

↳ When executive leaders needed updates, I was the one who built the deck and delivered the messaging

But the feedback always stayed the same every time (while someone else took another Director seat): “Keep doing what you’re doing!”

And one day in my office, hot coffee in hand, it hit me:

I wasn’t overlooked because I wasn’t ready. I was overlooked because my work didn't scream “Director” to the right people.

So I flipped the script and changed the way I showed up. I rewrote my value in business outcomes (not effort), built a proof trail that decision-makers couldn’t ignore, and learned to speak in impact and priorities

And by the following year, I was being asked which seat I wanted (3 offers within 3 weeks for Director roles).

That blueprint became Full Coverage, a system for women in insurance who are already doing the work, but still being seen as “not quite there yet"